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    The owner, Guy, grew up as a child in the orchards of the Date Palms in Israel. With his dad, Sammy, being a pioneer in the Dates industry, Date Syrup was a pantry-staple in his childhood home. Coming to the USA almost 10 years ago, he was surprised that Date Syrup wasn’t something he could find on the shelves. Understanding the great demand for the product around the world and the shifting into healthier food and lifestyle and with his entrepreneurial spirit- he has decided to bring that revolutionary sweetener to the USA, and to contribute to creating a healthier diet which is accessible to all.